Summer Company is an entrepreneurial grant program led by the Markham Small Business Centre and Province of Ontario. A series of micro-documentary videos were created to showcase the candidates and their brands. The goal was to build the MSBC brand, establish a personal connection with Markham entrepreneurs and increase applications. The final products included a 10-minute video and 1-minute highlights optimized for social media. They were showcased for the Markham Council and distributed on the City of Markham's YouTube channel.